When the dear departed Alexander McQueen joined the Gucci Group, his eponymous label moved his shoes from London to Paris. Next year, after having shown its collections at the Paris Fashion Week since 2002, Alexander McQueen will however return to its designer hometown, meaning that it is going to show its fall 2016 collection in London. The house took the news to Twitter to announce the new location of the Alexander McQueen fall 2016 show yesterday morning, revealing that the show is slated for Sunday, February 21st at 7 pm.
“EXCLUSIVE: Alexander McQueen returns to London in February to show the AW16 collection for one season only #LFW.”
Despite departing from its hometown, Alexander McQueen has always paid homage to London and the British heritage within its collections, both thanks to Alexander himself and Sarah Burton, the label’s current creative director. The shakeup will occur for one season only, and it won’t be the only surprise the label has in store for us. Although the company declined to provide further details, it appears clear there’s something more. As a spokesperson for the label told British Vogue, Alexander McQueen’s entourage “wanted to look at doing something different for the season,” meaning that maybe the label is planning to celebrate its 23rd anniversary magnificently.
Moreover, as WWD has learned, Alexander McQueen will also launch a so-called ‘special product’ near the show’s date, and it will do it in London. Once again, the representatives for the label did not (and won’t likely any time soon) divulge further details, leaving us wondering about what’s going to happen.
Alexander McQueen’s fall 2016 show won’t be the only change to this upcoming London Fashion Week schedule. On Thursday the British Fashion Council unveiled the complete calendar for the F/W 2016 season, revealing a few other interesting shakeups. After taking a break from the format, Mulberry is going to keep Alexander McQueen company, returning to the London runaway for the first time ever after Emma Hill’s departure in 2013. The brand’s new creative director is Johnny Coca, and his show is slated for February 21, too.
Charlotte Olympia will also stage at LFW, and it will be the designer’s first-ever runaway show. Designed by Charlotte Dellal, the show is scheduled for February 19th. Other new names of the LFW calendar are Alice Archer and Steve Tai and Marta Jakubowski, while Christopher Raeburn will stage a presentation with Woolmark instead of a runaway fashion show.
Such news also followed two not-so-happy announcements as well: earlier this week Jonathan Saunders revealed he is shuttering his eponymous label due to personal reasons, while the winner of the inaugural LVMG prize in 2014, Thomas Tait will be scheduling one-on-one appointments with buyers in Paris in March instead of hitting the runaways.