“Fashion fades, only style remains the same.” This famous quote by Gabrielle Chanel also applies to watches. An elegant luxury watch will never be out of fashion. It’s a lifetime investment.
At Baselworld 2016, I was invited to see Chanel’s new watch collections. One of my favourite is the BOYFRIEND Watch, a watch with a masculine allure just for women. Its shape? The Octagon. A shape that brings the emblematic and iconic Première watch to mind, as a tribute to the legendary N°5 bottle and to Place Vendôme. A creation inscribed in the watchmaking vocabulary of the House with its sober, refined design, strong lines, and its signature shape. The design is both contemporary and classic, and its angles are polished or satin-finished.
The inspiration: The Masculine. Chanel takes its first feminine creation, the PREMIÈRE, into masculine territory. The BOY FRIEND watch holds within the art of twisting the elements from the masculine wardrobe so dear to Mademoiselle Chanel.
CHANEL BOYFRIEND WATCH
(Above) BOYFRIEND Tweed Watch: Steel case (21.5 x 27.9 mm). Steel bezel set with 62 brilliant-cut diamonds (~0.37 ct). Black guilloché dial. Steel crown and black spinel cabochon. Steel bracelet with tweed pattern and steel folding buckle. High-precision quartz movement.
(Above) BOYFRIEND Steel Watch (small size): Steel case (21.5 x 27.9 mm). Steel bezel set with 62 brilliant-cut diamonds (~0.37 ct).
(Above) BOYFRIEND Paved (Beige Gold): Numbered edition. 18K BEIGE GOLD case (26.7 x 34.6 mm). 18K BEIGE GOLD bezel set with 64 brilliant-cut diamonds (~0.71 ct). Dial set with 382 brilliant-cut diamonds (~1.45 ct). 18K BEIGE GOLD crown set with 7 brilliant-cut diamonds (~0.05 ct). 18K BEIGE GOLD folding buckle set with 48 brilliant-cut diamonds (~0.28 ct). High-precision quartz movement. Also available in 18K white gold.
Tweed is embedded in Chanel’s history. It’s hard to think of the company without its signature tweed jacket. The Boy-Friend Tweed watch is available in two models, a small and a medium size. Pictured is the medium size.
A high-precision quartz movement powers the 26.7 x 34.6 millimeter steel case. The watch functions include hours, minutes and a date, which is seen in a small date window at 6 o’clock. All of this is placed on a steel bracelet with tweed pattern and a steel-folding buckle.
Mention tweed and Chanel immediately comes to mind. It was, after all, Coco Chanel who introduced the seriously proper, thick woven woolly fabric that was once the reserve of English gentlemen to the wardrobes of fashionable women in Paris. Today you’ll see the fabric extensively on Chanel’s signature jackets, on their bags, and there was even a season when tweed appeared on the sneakers that were the talk of the town.
Taking it a step even further, and further reinforcing the importance of tweed to the French luxury house, you’ll also find tweed on the latest selection of Boyfriendtimepieces from Chanel. Not the actual fabric of course, but an interpretation of tweed, the watch’s bracelet composed of spun steel wires that are interwoven and then stamped with a tweed pattern.
The end result? Another beautiful timepiece from Chanel Horlogerie, with a bracelet that not only looks like tweed, but will also sit most comfortably as it adjusts to the natural contours of your wrist. Available in 2 sizes, the larger MM (26.7 mm by 34.6 mm) and the smaller PM (21.5 mm by 27.9 mm), both of which will come with refined steel cases set atop jet black watch dials. For those, however, who prefer a little more bling, there’s the one that comes with a full diamond bezel for maximum brilliance.
Now available at the Chanel Fine Jewellery Boutique located within Ngee Ann City, prices start from SGD6500 for the one in PM with the full steel case.
The House of Chanel was established in 1909 and has been setting fashion industry standards since. Its founder, Coco Chanel, was an influential designer whose products set an elegant precedence in the Chanel watchmaking sector. Chanel’s watchmaking craftsmanship is a celebrated talent. Most recently, the Maison was awarded the GPHG in Artistic Crafts in 2013 for the Mademoiselle Privé Watch With Embroidered Camellia Decoration. The timepiece features a miniature embroidery, made from silk threads. Each timepiece created was hand-embroidered, thus ensuring each piece was unique.