It’s one bag – ONE bag – and it has multiple looks – MULTIPLE!
When we first touched on the wonders of what the Hammock Bag is, it left me with a lingering ache in my heart. One, I had hoped it will survive the hand bag fashion world, where every brand is fighting to get the prime spot. And two, I hope people will buy it.
It’s been several seasons since the Hammock came out, and it evolved long enough to now be available in two sizes: regular and small (both adorable!). This season we’re seeing many variations offered by Loewe, and it looks like it’s something that definitely isn’t dying in the handbag fashion world. Loewe seems to want to take this design and put its place in the market, and your closet.
The only thing I haven’t seen of late are actual people using it. Perhaps in my side of the world and in the circles I go around, I don’t catch anyone using one. We seem to see everything else Louis Vuitton, Gucci, Chanel, even Hermès on the streets, but I almost never see LVMH’s baby Loewe.
Perhaps there are bags that are just meant to be under-the-radar, but this beautiful bag and it’s multiple forms seem to be such a design breakthrough that … only I seem to appreciate? Perhaps a handful of us are out there, in case singling myself out is such a naïve assumption.
I mean it’s so rare to come across a bag that can be smaller, bigger, and one that folds in and out and takes on a new form just by, literally, waving your hand. It can be a tote or a sling bag, cross body or shoulder bag.
Normally I want to see someone else carrying a bag before I purchase one for myself. Does everyone else not know about the Hammock bag yet? Am I alone in being in love with this bag? Or do people know this bag but don’t love it (and that I suck)?
In many ways, I feel like Loewe, in general, is an under rated brand in itself. So, perhaps no matter how awesome a design could be, if you’re not a big player in the fashion industry, you’d be left being adored in a distance, and blogged about, by a bag loving boy.