Louis Vuitton is the most powerful luxury brand in the world, so of course its ad campaigns are always season-leading blockbusters. This year the brand, lead by Nicolas Ghesquiere, made several unconventional choices to showcase its Spring 2016 runway collection.
The most prominent face of the campaign is Lightning, a pink-haired hero in the popular Final Fantasy video game series. According to Women’s Wear Daily, Vuitton’s spring collection was inspired by Japanese anime and included a model that looked very similar to the pink-haired Lightning, so the choice might be non-traditional, but it’s not entirely out of left field.
What was even more unexpected that a fictional video game heroine, though, was Jaden Smith, son of Will and Jada. He appears in the ads in pieces from the women’s collection and, quite frankly, looks great. The industry as a whole has had a keen interest in androgyny for the past few years, from Kanye West wearing Céline’s women’s silk blouses to Pantone melding shades of blue and pink in order to get a 2016 Color of the Year that bucked the gender binary. It was only a matter of time until a male-identified celebrity turned up in a woman’s campaign, and Jaden and Vuitton pull off the crossover well.
Beyond the people (and characters) in the ads, there are also plenty of beautiful bags to feast your eyes on from Vuitton’s Spring 2016 runway. Take a look below; the collection isn’t available to purchase quite yet, but when it is, we’ll bring you all the info.