Steven Klein heads to the open road for Ray-Ban’s 2018 campaign called, ‘Destination Everywhere’. Models Soo Joo Park, Constanze Saemann, Markel Williams and Austin Kellogg pose in the desert wearing the eyewear brand’s signature styles. The quartet go on a road trip rocking The Marshal, Wayfarer Blaze, Aviator Evolve and Hexagonal shades. With each protagonist chasing their dream, the sun-drenched shots and accompanying film channel cinematic vibes.
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RAY-BAN ‘DESTINATION EVERYWHERE’ 2018 CAMPAIGN
It’s about freedom and letting go,” says Steven Klein. “Living in turbulent times, one of the things that evokes that for many people is a road trip. This campaign represents that no matter what hardships come your way, you can be an individual, go on your own path and experience fun, optimism, creativity, love… everybody’s looking for their own personal freedom.”