Salvatore Ferragamo’s spring/summer 2016 campaign is bright, fun, and modern. Continuing their trend to cast top models in the industry, executives at the brand tapped the talent of Julia Van Os, Maartje Verhoef, Jing Wen, and Jon Kortajarena for a luxurious photoshoot beside the water, which was captured by New York based photographer Craig McDean.
The looks showcased in this campaign are the boldest from the Salvatore Ferragamo spring 2016 runway showing from Milan Fashion Week, and capture the essence of the spring season, with flowing dresses and strong professional looks. But the shoes are a clear focal point in each shot.
Each shoe features bright colors or intriguing architecture, and is thence noticeable in each frame. The bright, round-toed shoes with bow details personified the fun and youth of the customer, while the strappy sandals brought in a feeling of activewear, which was a running theme in this campaign. These shoes are much like athletic sandals, but of course this time with a more chic, wearable twist that makes them suitable for wearing on the street and in everyday life, but the setting was also what bred the active vibe.
Models were shown posing on uneven rocks, likely beside the water, wearing these sandals, while in another shot, Wen was seen holding up a pair, next to a bright red bike. The outfits featured with these shoes were carefully chosen in order to showcase the versatility of them. They could be casual, professional, or even worn with a dress, making them the perfect shoe for any woman on the go.
Even the looks that seemed to miss the mark in the Milan Fashion Week showing looked high fashion and chic on this stage, such as with the tied black leather skirt. On the runway, the leather looked cheap and unsophisticated, but in the Salvatore Ferragamo spring 2016 campaign photo with this look, the colors and shape really were brought into focus. So maybe the garment will work great in real life – as you won’t be walking around under runway lights on a normal basis!
The rest of the looks either showcased the fun and joy the garments did on the runway, or handbags and color were used to procure that feeling. A tiered black dress with sheer strips was paired with a bright pink handbag to keep the tempo upbeat, while a simple pale blue full-length dress was paired with a striped, multicolored handbag for a bit of color diversity.
Overall, this collection was colorful and fun. From the clothes themselves to the accessories, and finally to the scenery, the future seems bright for anyone planning to shop Salvatore Ferragamo’s SS 2016 line. And they’ll be looking stylish and sophisticated in the process.